Services

I believe in an "holistic" approach to marketing - I feel that you need to employ several types of marketing tactics in order to develop a comprehensive marketing plan for your business or product. That's because each of these tactics compliments and builds upon the other.

If you're only interested in one service, no problem. I'm happy to do that for you. But if you'd like the whole shebang, I'll give you a cost-effective package price for my services to help ensure you get the best results for your investment.

Public Relations

Most business people refer to PR as "free publicity," yet it's anything but. It takes a considerable amount of time and effort to write an effective yet concise press release, develop a media list of targeted contacts, distribute it and get it placed.

If you're a marketing professional who doesn't know PR or just doesn't have the time to do it, then let me be an extension of your department. My PR services are available on a project basis or a monthly retainer.

Marketing Consultation

Whether you need a marketing plan developed for your company or a strategy for a product launch, let me help do it for you. I'll get to know your company and/or product, target audience and budget. Then I'll develop a plan that you can choose to roll out yourself or have me do it for you.

Copywriting and Editing

Not everyone is a born writer. And some who can write, just don't have the time to do it. That's where I come in. I can write the text for your next brochure, sales piece, print ad, advertorial, annual report or Web site. Or you can write it and I'll edit it for you. I follow AP Stylebook standards for consistency purposes.

Social Media Marketing

You can't turn on the TV or open the newspaper without hearing about social media. Sites like Twitter, LinkedIn, Facebook and others have become so vital for communicating your message that you've simply got to get in the game. Some people get social media, and some don't. I happen to be one of the people that gets it. And I want to help you get it too.

Have accounts with these Web sites but haven't really done anything with them yet? Or just don't have the time to get more involved? Then let me help get you on the social media map by managing your company's message on the Web. My social media marketing services are available on a project basis or a monthly retainer.

Event Planning

Let me help you plan your company's next annual meeting, conference or event. I'll take care of all of the details: from securing the venue and hotel guest room block, to arranging the menu, room setup and audio-visual needs. I can also work with your graphic designer, agency or printer on components such as the invitation, program, ads and event signage. Need a keynote speaker? I can help you find one of them too!

By letting me take care of the day-to-day details of your special event, you'll be able to focus on the work you need to get done at the office while resting assured that I'm handling the rest.

Complementary Services

  • Video - While I don't actually produce or edit videos, I work with talented agencies that do. I am available to coordinate a video shoot, write a script, do voice over work, or even star as the video's host.
  • Graphic designers - Need a new brochure or sales piece and don't know where to start? Allow me to introduce you to one of the several creative graphic designers I know. We'll then work together so that the copy and design of the piece jive.
  • Photography - I have relationships with many talented, Lehigh Valley-based photographers that I can refer you to. I can also coordinate the photo shoot.
  • Web site design - Let me put you in touch with one of my many Web site design colleagues. We'll work as a team to design a site that is visually attractive, easy to navigate and cleverly written (by me!).

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