Started in October 2009, Blabbermouth is a marketing and public
relations consulting business that also offers copywriting, social
media marketing, and event planning services. It is located in downtown Easton,
Pa. in the Lehigh
Valley region.
My name is Tracey Werner and I am the president and owner of this
one-woman show. I'm ready to put my 15 years of agency, non-profit and
in-house public relations and marketing experience to work for you.
The decade I spent in the agency world (both ad agencies and boutique PR
agencies) has taught me how to put together a comprehensive marketing
plan, research an industry and its competitors, buy media, and manage
projects. I live for deadlines and believe that regular follow-up with
my clients is the key to a successful business relationship.
My career to-date has spanned a wide range of industries including:
- Tourism - general consumer, business/corporate
travel, group travel, sports, meetings and conventions
- Hospitality - hotels, resorts, spas, restaurants
- Sporting goods - apparel, cutlery, boots/footwear
- Economic development
- Private label food and beverages
- Non-profit
But if there is one thing that this diverse group of categories has
taught me, it's that I can learn anything. I feel that the fundamentals
of effective marketing and PR are the same no matter what industry you
are in or what product your are promoting. Doesn't matter if it's B-to-B
or B-to-C. So just because your company doesn't fall into one of the
above categories, doesn't mean we can't work together.
Volunteerism
I believe in supporting the Lehigh Valley community in which I live and
work. So I donate my time and talents to a few non-profits as my way of
giving back.
Easton Main
Street Initiative - this small but vital organization brings
economic development to the city's downtown district as part of its
ongoing revitalization. I have volunteered as their marketing committee
chairperson for the past three years and am also assisting them with
their social media marketing efforts.
Greater Lehigh Valley
Ad Club - this B2B non-profit donates its creative services and
that of its members to community non-profit groups that can't afford
professional services but demonstrate a need for them. I am coordinating the Club’s social media marketing initiatives and also serve as Co-Chair of the ADDY Awards Committee.